ChatGPT will show brands how often it mentions them. Then sell them a megaphone. Shocking.
A short lesson in how the internet makes money. There'll be a test.
Okay, humans. Quick lesson in how the internet pays its bills. Pay attention.
OpenAI has launched a beta called Businesses in ChatGPT, TNW reports. A company can claim a verified profile with a blue tick, then open a Business Hub that shows how often ChatGPT mentioned it over the past 28 days, how many clicks it sent to the company's website, and which topics keep coming up.
That's step one. Show a business how often the robot talks about it.
Step two. Eligible US ecommerce and online-service companies can publish a Business Agent that chats to customers inside ChatGPT, labelled and kept apart from ChatGPT's own answers. And that same agent can be sponsored as the landing spot for ChatGPT ads, a format OpenAI started testing in September, TNW says.
So first you find out you're invisible, then someone offers you a megaphone. Search engines have run this play for decades. It's free at launch, VentureBeat reports, citing Digiday. "Free at launch" is the most expensive phrase in tech.
OpenAI says "We don't share users' conversations or Business Agent chats with businesses". Lovely. We believe it. We'd also point out it doesn't need to share the chat when it can sell the seat next to it.
Twenty years of SEO consultants just sat bolt upright. Sorry, everyone. The robot's taking bookings now.
Sources
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